3 Reasons To Switch To Roll Up Banners

Roll up banners are a great way to display your company or product information. For years people have known that at trade shows, job fairs and conferences display banners will help you get noticed. In the past, these methods of display advertising were unwieldy, difficult to transport and time consuming to set up. Now, however, advances in manufacturing techniques have led to retractable banners that are lightweight, portable and durable, providing the perfect solution to your display needs.

Below are 3 reasons why you should consider roll up banners for your next show:

1) Striking Full Color Imagery – Roll up banners are printed edge to edge and can accommodate full color images. Visual interest is critical for attracting attention. When you use the combination of imagery and text to promote your product or service it is proven to be more than twice as effective as text alone. The key is to pare the right image with the perfect amount of text for maximum impact. If you are uncertain what would be best, work with a qualified designer to help you create the perfect banner.

2) Easy to Set Up – Roll Up Banners set up in seconds. Yes, that is right, in seconds. The built in bases mean you can just ‘roll and go’. No more struggling with complicated hanging frames or twist ties. Simply pull, secure and walk away. The ease of setup is a real boon at trade shows and busy job fairs. You can spend more time preparing for the people you will be talking with, less time worrying about ‘dressing’ your booth or table.

3) Convenient Storage and Transportation – The entire design impetuous for roll up banners came from the need for easily transportable banners. Retractable banners store neatly in nylon carrying cases and can be easily moved from one place to the next. Everything you need to set up the banner fits neatly into the carrying case so it is all there every time you need to set it up. Multiple banners can be easily stacked for storage in a small amount of space. The retractable nature of the banners also ensures that they stay dust free and the printing will not fade. You banner will look new every time you unfurl it for years.

Switch to great looking, easy to use and convenient retractable banners today.

5 Ways To Market Your Business With Vinyl Banners

I have owned and operated many small business in the past years and still operate several of those today. From retail locations to businesses on wheels to on-line stores, I’ve done it all and have learned a lot along the way. I have run small businesses when our economy is booming and when it’s aweful (right now) and there are some marketing tactics that have been faithful to me throughout it all. For businesses with a fixed retail location, I’d like to share one of my marketing ‘all-stawith you right now.

Let’s face it. Vinyl Banners work. For the money, they are probably one of the most effective tools in your marketing toolbox. If made right, they last for years. If designed right, they capture attention. And if used strategically, they will make you money! Quite simply, a vinyl banner campaign should be one of the first things you do to boost business traffic. If you are not currently using banners, YOU SHOULD! Below are 5 great ideas on how to make Vinyl Banner Advertising work for you.

1. CHANGE: Change is good. Your prospective customers most likely live or work within 5-10 miles from your business. They probably drive by your location several times per week. LOOK BUSY! Implement a 12 MONTH banner campaign and change your vinyl banner out at least once each month. Make each banner pertain to the season. For example, if your business is a Storage Unit, display a HEATED UNITS banner in the coldest month of the year. Change is good. You will be perceived as busy and current and on top of your game. Start thinking of at least 1 banner for each month of the year!

2. SPECIALS / PROMOS: I know this sounds way too obvious but you would be surprised at how many people who run a business just assume that customers already KNOW their specials. THEY DON’T – you HAVE to tell them! Relate your specials to Holidays. FREE GIFT for new customers. FREE PUMPKIN for Halloween. What is your special deal? Tell your customers with a BANNER!

3. DIFFERENTIATE: Not all businesses are created equally. And yes, you do have competition who is trying to get your money. What makes your location / facility / space / building / service / product different from the competition. Maybe you offer a money back guarantee. Again, you have to TELL YOUR CUSOTOMERS these things. Do it with a banner.

4. HUMOR: Some of the most successful advertising messages of all time have been based on humor. Get creative. Think of something funny or off the wall. Even better – make it topical – relate it to something currently in the news. You can make these banners a part of your 12 month Banner Campaign.

5. COMMUNITY INVOLVEMENT: Involve your business in the community. Volunteer your business as a drop-site for local disaster relief or for a Holiday Food Drive. Not only will you get picked up in some FREE PRESS in local radio/TV/newspapers but you’ll now have new prospective clients coming to your business who may not have normally walked through the door. Use a custom vinyl banner to MARK your SITE. The public loves this!!!

On your way home from work today just count how many vinyl banners you see. I’m sure it will surprise you. Why do you see so many? BECAUSE THEY WORK! Custom vinyl banners are inexpensive, effective, and durable marketing pieces that should be in your advertising took kit. Make it your goal this year to purchase 1 new banner every month. It will be the best investment you’ve made in a long time.

Hire a new ’employee’ for just .26 cents a day!

I’ve been in the large format custom banner business for almost 10 years now. As a small business owner myself, I’ve experimented with all forms of advertising and marketing. I’ve read all of the Guerilla marketing books and tons of others on advertising and selling. At the end of the day I’ve concluded that one of the marketing mediums that has the biggest bang for your buck has got to be Vinyl Banners – so much so that I actually playfully refer to banners as employees.

After all, what are employees? Employees are people who you pay to work for you – to perform a specific task for your business. Vinyl Banners do just that! You buy them to perform a very specific task for your business and that is to tell everyone that walks or drives by your establishment a very special message. Did you know that you can ‘hire’ a vinyl banner for just .26 cents a day for 1 year and then they’ll work for FREE after that! An average size banner purchased at CustomBannerLab.com is 2’x6′ and that costs $92.50. If you divide $92.50 by 365 days you get .26 cents a day.

The best part about hiring a banner is that it will never quit. It won’t call in sick. It won’t complain that it’s job is getting boring. It won’t sue you. It won’t draw unemployment. It won’t ask for a raise. And, it doesn’t need health benefits. So if you are ready to hire your next full-time employee for just .26 cents a day, call Custom Banner Lab today and we can make one just for you!

Authored by Matthew Stewart
Custombannerlab.com
A reputable source for Pull-Up Banners!